Book Valuation Call

E-commerce Business valuation.

E-commerce businesses are valued on growth, margin, and brand strength. Multiples have compressed from the 2021 peak, with profitable, brand-led DTC businesses now significantly outperforming generic resellers.

Other sectors

  • — Typical multiples

What buyers pay

UK construction businesses typically trade at 3×–5× EBITDA, with specialist trades and fit-out firms reaching 4×–6×. Main contractor multiples are often suppressed by project risk and balance sheet exposure.
  • — Key value drivers

What moves your multiple

Brand strength

Direct traffic, repeat purchase rate, and customer LTV/CAC.

Channel diversification

Project gross margin consistency, not headline turnover.

Gross margin

Sustainable contribution margin after marketing and fulfilment.

Inventory management

Stock turn, working capital efficiency, and obsolescence risk.

Customer data

Owned email/SMS lists and first-party data quality.

Repeatability

Cohort retention and predictable customer acquisition.
  • — Buyer landscape

Who acquires businesses like yours

  • Aggregators and brand holding companies
  • Strategic retailers expanding online
  • Private equity backing category leaders
  • International buyers entering the UK
  • — Our insight

"Shifting from paid-acquisition dependence to a brand with strong organic and repeat revenue is the single biggest lever for e-commerce valuation uplift."

  • Take the next step

Find out what your business could be worth before buyers do.

If you are considering a sale now or in the next few years, a confidential valuation call can help you understand where you stand, what buyers may look for, and what could improve your outcome.

Book a Confidential Valuation Call

Private, no-obligation discussion for business owners.