Most owners only get one chance to sell. Understanding what your business is worth before speaking to buyers, brokers or investors is the single most important step in protecting and maximising sale value. Our pre-sale business valuation gives you a realistic indicative range and a clear view of what may improve your outcome.
Avoid underpricing — leaving value on the table buyers would have paid
Avoid unrealistic expectations that stall negotiations or lose buyer interest
Understand the risks buyers will discount against your headline price
Prepare for negotiation with evidence, not assumption
Identify the value gaps you still have time to close
— 02 — Detail
What buyers actually look at
Profit and earnings quality
EBITDA and adjusted EBITDA
Recurring revenue and contract length
Customer concentration
Strength and depth of management team
Key contracts and supplier dependency
Growth potential and forward pipeline
Sector demand and buyer appetite
— 03 — Detail
What buyers actually look at
Owner dependency in sales, operations or relationships
Poor financial records and inconsistent reporting
Falling profits or recent margin compression
Weak systems, processes and documentation
Customer concentration above 20–30% of revenue
No second-tier management to run the business post-sale
— 04 — Detail
What can improve value before sale
Building recurring or contracted income
Cleaner management accounts and consistent KPIs
Documented processes and standard operating procedures
Strengthening second-tier management
A clearer, evidenced growth plan
Reducing dependency on the owner
— 05 — Detail
What you receive
An indicative valuation range supported by sector multiples
Key value drivers specific to your business
Buyer-readiness observations
Improvement priorities, ranked by impact
Clear next-step recommendations
Reducing dependency on the owner
— 05 — Detail
Pre-Sale Business Valuations Across Guildford, Surrey, Hampshire and West Sussex
We provide confidential pre-sale business valuation services to owner-managed companies across Guildford, Farnborough, Aldershot, Camberley, Woking, Redhill, Dorking, Crawley, Farnham and Gatwick.
— FAQs
How do I value my business before selling?
Most SME sales are valued on adjusted EBITDA multiples, with sector benchmarks, recurring revenue, customer concentration and management depth all influencing the final number. We provide an indicative range based on your numbers, your risks and comparable transactions.
Should I get a valuation before appointing a broker?
Yes. A valuation before broker conversations protects you from unrealistic asking prices and gives you an independent view of value, risk and readiness — so you can choose advisers from a position of knowledge.
What multiple is my business worth?
Multiples vary by sector, growth, recurring revenue, customer concentration and management strength. Most owner-managed businesses trade in a 3×–7× EBITDA range. We give you a sector-specific view alongside the risks that may move you up or down.
How long does a business valuation take?
An indicative valuation and exit-readiness review typically takes 2–4 weeks once we have your information. Full formal valuations take longer depending on complexity.
Is the valuation confidential?
Yes — entirely. We do not approach buyers, share information, or discuss your business with anyone without your explicit permission. NDAs are standard.
Take the next step
Find out what your business could be worth before buyers do.
If you are considering a sale now or in the next few years, a confidential valuation call can help you understand where you stand, what buyers may look for, and what could improve your outcome.
